Ann Demeulemeester Brand Book

Third Year, 100 pages
Ryerson University (2020)

In the third year of my undergraduate degree, students are tasked with designing a book on a brand/designer of their choosing. Through the creation of this book, it is expected that students showcase an extensive knowledge of brand language and visual identity, as well as the fundamentals of creating and designing for an already established brand. After considerable research, I chose to centre my book on Belgium designer Ann Demeulemeester during her time at her eponymous label. 

Through a multi media approach, combining both analogue techniques and digital elements, this book exemplifies the many themes that shape the Ann Demeulemeester brand - such as deconstruction, elegance, and avant-garde classicism.